New country brand and tourist roads

Rompres - Online News/ROMPRES
November 26, 2007  

Bucharest, Nov 26 /Rompres/ - Minister for Small and Medium-Sized Enterprises, Trade, Tourism and Liberal Professions Ovidiu Silaghi said in Oradea, 576 km north of Bucharest, that he wants to change the image associating Romania with Dracula with a new country brand. 'We want to fully change that image seen at any tourism fair, of Romania associated with Dracula. When they hear about Romania or Transylvania, foreigners immediately say Dracula. We have what to show them: Sibiu, European capital city, the monasteries of Moldova, historical Maramures, the Danube Delta and cultural destinations, ' Minister Silaghi said. According to him, 15 million euros are allocated for changing the country brand and 75 million euros more for tourism promotion in the coming four years, with 15 million euros already earmarked for next year. Silaghi announced a common programme with the Transport Ministry called 'Tourist roads' and worth around one billion euros, of which 190 million euros have already been earmarked for making a list of the county roads to be included in the programme and even for starting works. ROMPRES